The concept of intelligence comes from military circles and dates back to Roman times.
Throughout the history of civilised socieity there has been a requirement to research information, and the question of the protection of sensitive information against undesirable disclosure has been ever present. Globalisation, the spread of
information and communication technologies, the construction of formal and informal networks, the acceleration of economic change, the evolution of relationships between the makers of finished products and their suppliers, the introduction of Customer Relationship Management, and the shortening of product life cycles, among other things, has lead to permanent changes in the day-to-day management
of the enterprises. Economic Intelligence mainly addresses users that want up to date information to make the best decisions in a framework of a defined strategy. It is also of interest to policy makers who create the context for other’s strategies or, more generally, to support creativity processes.
Organisations of all sizes and kinds are challenged by the needs of information management. Some larger enterprises have developed their approach to Economic Intelligence to meet this need. SMEs face the same kind of problems. The consistent demand of the Economic Intelligence user is: “I want the rightinform ation when I need it”. But consistently getting the right information at the right
moment in order to take the right decision can only be the result of a permanent
intelligence process and that is what we do the best based on our market data and
an African Continent Expertise.
Chado Investment Promotion Agency believe that Economic Intelligence, concerns the set of concepts, methods and tools which unify all the co-ordinated actions of research, acquisition, treatment, storage and diffusion of information, relevant to individual or clustered enterprises and organisations in the framework of a strategy.
The growing use of terms like ‘information’ and ‘knowledge’ in different contexts means it is sometimes difficult to be clear about what is meant.
We have adopted the user’s perspective, utilising the user’s growing understanding as follows :
- Data: Raw, unconnected figures, words, events, existing without a conceptual framework of reference. With the context missing, there is little or no meaning at all in the data.
- Information: Where there is an understanding of the relationships between data, or between pieces of data and other information, but not providing a foundation for why the data is what it is, nor an indication as to how the data is likely to change over time.
- Knowledge: When a pattern relation exists in the data and information, the pattern has the potential to represent knowledge, provided that the user is able to realise and understand the patterns and their implications. The pattern tends to create its own context rather than being context dependent, providing a high level of reliability or predictability as to how the pattern will evolve over time.
- Intelligence (or wisdom) arises when the user understands the principles responsible for the patterns representing knowledge.
Our view is that information, knowledge, intelligence and wisdom are more than simply collections:
- A collection of data is not information ;
- A collection of information is not knowledge ;
- A collection of knowledge is not wisdom ;
- A collection of wisdom is not truth.
Chado Investment Promotion Agency use 2 major sets of strategies tools in order to deep analysis and global insights to businesses who have expressed the needs to be strategically informed to be able to successfully navigate through the issues andmove organizations forward:
– Market Intelligence