Economic intelligence

The concept of intelligence comes from military circles and dates back to Roman times.

In the history of civilized society, there has been a need to research information, and the issue of protecting sensitive information from unwanted disclosure has always been present.

Globalization, the spread of information and communication technologies, the establishment of formal and informal networks, the acceleration of economic change, the development of relationships between manufacturers of finished products and their suppliers, the introduction of customer relationship management and the shortening of product life cycles have led, among other things, to lasting changes in the day-to-day business of companies.
Economic Intelligence is primarily aimed at users who want up-to-date information in order to make the best decisions within the framework of a defined strategy. It is also of interest to policymakers who create context for the strategies of others or, more generally, support creativity processes.
Organizations of all sizes and types are challenged by the demands of information management. Some larger companies have developed their approach to economic intelligence to meet this need. SMEs face the same problems.
The consistent demand of the Economic Intelligence user is: "I want the right information when I need it". But consistently getting the right information at the right moment to make the right decision can only be the result of a permanent intelligence process, and that's what we do best, based on our market data and an African Continent expertise.
The Chado Investment Promotion Agency believes that economic intelligence comprises a set of concepts, methods and tools that unify all coordinated actions of research, acquisition, treatment, storage and dissemination of information relevant to individual or clustered companies and organizations within the framework of a strategy.
The increasing use of terms such as "information" and "knowledge" in different contexts means that it is sometimes difficult to be clear about what is meant.


We took the user's perspective and took advantage of the user's growing understanding as follows:

Raw, disjointed characters, words, events that exist without a conceptual frame of reference. Because the context is lacking, the data has little or no meaning.



If a pattern relationship exists in the data and information, the pattern has the potential to represent knowledge, provided the user is able to recognize and understand the patterns and their implications. The pattern tends to create its own context rather than being contextual, which provides a high degree of reliability or predictability about how the pattern will evolve over time.



If there is an understanding of the relationships between data or between data parts and other information, but does not provide a basis for why the data is the way it is, or an indication of how the data is likely to change over time.



Intelligence (or wisdom) arises when the user understands the principles responsible for the patterns that represent knowledge.
We believe that information, knowledge, intelligence and wisdom are more than just collections:* A collection of data is not information;

* A collection of information is not knowledge;
* A collection of knowledge is not wisdom;
* A collection of wisdom is not truth.


Chado Investment Promotion Agency

Use 2 main sets of strategy tools to get in-depth analysis and global insights for companies that have expressed the need to be strategically informed to successfully navigate the issues and move organizations forward:

Market Intelligence

Professional Network